Navigating Universal School Choice

by Ben DeGrow published April 27, 2023 by ExcelinEd

Last month, the nation took notice as Florida fully opened the doors of education freedom to K-12 students in the Sunshine State by making all families eligible for an education scholarship account.

On July 1, Florida is set to become the third state in the nation to launch an ESA program with universal eligibility. A new budget deal ensures that any Florida K-12 student can have a scholarship account if their family requests one, even though policymakers also guaranteed students from lower-income households first priority.

An additional feature of the Sunshine State’s enhanced ESA program will soon benefit many families that receive a scholarship: choice navigation. Florida parents will have the option to use some of their ESA funds for a credentialed consultant, known as a choice navigator, who can help them choose the most effective curricula, academic programming or support services for their child. Similarly, the state’s education department has been charged with developing an online portal that will be able to recommend specific schools and other resources based on a student’s needs and interests.

Education scholarship accounts empower parents with flexibility to customize the purchase of materials, services and experiences that can best meet their children’s educational needs. Does the student need help catching up in math? Families can use funds to pay for a local tutor. Could a child thrive from learning at home with a supplemental or virtual curriculum? ESA dollars can pay for that.

The wealth of options unlocked by ESAs can be a huge benefit. Yet a quick look at other states suggests this also can be overwhelming. Arizona’s universal ESA program has approved nearly 3,000 different service providers that parents can select from on the state’s digital direct pay platform. More than 1,000 options are for tutors alone. In New Hampshire, the state’s Education Freedom Accounts—after less than two years in operation—enable participating families to use their funds at any of more than 650 schools, tutors, therapists, educational programs and retail vendors.  

In some states, nonprofit organizations fill the valuable role of informing parents about their options in various school choice programs. Parents for Educational Freedom in North Carolina operates a website that lets users search and compare different kinds of schools. In Texas, Families Empowered is assisting parents of special-needs students who receive a $1,500 microgrant.

There’s also a private initiative created by the founders of the online course platform Outschool. The company’s nonprofit arm is focused on helping low-income and minority families navigate the nontraditional path of customized learning through an innovative approach called Outbridge.

In a partnership with the Engaged Detroit homeschool co-op, Outbridge provides a menu of community-based and virtual learning options for parents to purchase with pre-authorized debit cards. Early results show parents have diverse spending habits, but they tend to favor known local resources over remotely accessed providers. With on-the-ground partner AmplifyGR, Outbridge has launched a parallel project in Grand Rapids, Michigan, for parents of district and charter school students to identify and purchase supplemental services.

In both of these communities, trained coaches also help to give further guidance to parents who struggle with their decisions. This has proven especially helpful to those long accustomed to having limited resources for their children. Outbridge has seen more parents make spending decisions immediately after holding in-person community events designed to provide more hands-on information.

Florida’s program administrators and prospective navigators may learn some helpful lessons from these pilot efforts to benefit families. Meanwhile, leaders in other states with expansive choice could embrace this kind of assistance as a priority. That’s one way to help ensure the promise of universal ESAs doesn’t leave anyone behind.